The Wild Folk Co : Shop Small Spotlight

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What pulls at my heart strings? Well, most obviously my boys, my husband and good ole’ Mother Nature in all her glory. So when I realized that Melinda from @mocclife was rebranding into a glorious new company dubbed The Wild Folk Co., I kind of lost my mind! Her overall message is, to go outside and get wild! Play in the sun or shoot even the rain, roll in the dirt, splash in puddles, collect leaves, sticks and rocks of all sizes… GET OUTSIDE! #thewildfolkmovement
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I jumped at the opportunity to represent her new brand, as Graeme is no stranger to playing in the dirt, and neither will Adler. Melinda has a variety of items available in her shop,  including moccasins, tees for the whole family, amber teething necklaces and pacifier clips! My favorite items!? The newborn set! All white moccasins, pacifier clip and a Born Wild onesie! Gah! Just kill me with cuteness! Oh and I can’t forget to mention the olive green Born Wild toddler tees. The perfect tee for my little guys! Can’t wait to get them outside this spring!
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As with all small shops I come across I was curious about what makes Melinda tick and what drives her passion for her shop. So without further a due, please meet the lovely Melinda!
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What is your inspiration?

Hands down – nature.  Not just the, “ooh, look how pretty” of naure, but watching the effect that it has on people really inspired our new direction.  My children can easily spend 5 hours in the backyard digging holes, making mud pies, and playing pretend, and not once will I have to break up an argument, or listen to “I’m bored.” It’s a brilliant gift – one that teaches us important lessons, helps us to challenge ourselves, and create lasting memories.  I ran across a quote one time that said, “Children won’t remember their best day of television.”  That couldn’t be more true.What are your dreams for this business?

Well, I’d obviously love for The Wild Folk Co to grow into something huge, but mostly because I think it would be pretty awesome for a handmade shop to really be able to spread the message about getting families outside together.  So much “you tubing” and “gaming” goes on now that I think as parents, we’ve come to rely on electronics in place of quality time.  It’s not just the kids either.  Parents can get so caught up in scrolling, that they don’t respond right away to calls of  “mom” or “dad.”  I’d really like to spark a movement.  #thewildfolkmovement  Let’s just leave our devices at home and get outside together!!

What has been your greatest struggle? How did you overcome it?

I’d have to say that my greatest struggle in the handmade business world has been finding my niche.  I started out making moccasins – which I LOVE: the smell of the leather, the monotony of sewing (I’m weird), and the creative outlet of designing new styles/colors, but @mocc_life sort of blew up faster than I was ready for, and moccasins are extremely labor intensive.  I was ignoring my family to retreat to my office to sew, pack, and ship, so I knew I had to make a change.  I realized that by making a business built around the interests of my own family, I’d have the best of both worlds.  I now have a limited number of “made to order” moccasins, and can craft special moccasins and other items in my spare time and list them as they’re completed.  It’s been amazing so far – I’ve seen such a change in my whole family as a result, and I think our new direction is really resonating with families.

Would you do anything different?

 I wouldn’t do anything different.  Everything I’ve been through on this journey has taught me something, and I wouldn’t be who I am today without the experiences I’ve had.

Who is your biggest supporter?

 That’s a tough one.  Sometimes the people you think would be really supportive aren’t, and you end up finding support in the strangest of places.  I’d have to say my Mom and my Hubby are definitely amazing when it comes to being supportive of the shop, but I’ve really found an AMAZING support system in the handmade community.  It really is a community – full of the most wonderful women who know what it’s like to be a shop owner, and are always there to offer support.  I’ve built some wonderful friendships there.

Are you a mom? What’s your most treasured memory.

 I am a mom, and this is an impossible question!  Heart-melting memories happen everyday when you’ve got children.  I think watching my children snuggle together with a movie, share a cookie, or hold hands unprompted can brand a little mark on my heart just as easily as our first skin-to-skin, or first nursing session.

How did your shop come to be? Is this always what you wanted to do?

My shop came to be when I started seeing moccasins pop up everywhere, and I thought, “I wonder if I can make those?” So I tried, and that was it.  I became addicted to creating.  I would sit in our rocking chair nursing my youngest all night (literally all night – he was an hourly waker), and would have idea after idea of t-shirt designs and moccasin styles running through my head.  The moccasins took precedence over the tees, but the desire was always there to expand outside of just moccs.

I know it sounds better to say, “Of course! I always knew this was what I wanted to do,” but it’s totally not.  I’ve wanted to do so many things.  Be a mom.  Be a teacher.  Be Agent Scully from the X-Files. Be a park ranger. Be a homesteader (I still want to do that).  Mostly, I want to spend time with my family, have adventures, create, and be present in every moment, so The Wild Folk Co is the absolute perfect business for me.

What if anything did you go to school for? Does it help with your shop?

I am (dun, dun, dunnnnnn) a college dropout.  I was getting my AA, then I changed to CDA, then Restaurant Management, then I said, “forget this,” and my irresponsibility won out over getting a degree in anything.  The funny thing is, all of my classes were Advanced Placement in High School, I passed the tests to have college credits already, and had a scholarship. Ahhh….to be young and irresponsible.

If you could be any animal, what would you be?

Hmmm…I really love Moose, but I don’t know if I’d want to be one.  Probably a hawk.  My family has this thing with hawks – there’s always one near us when we’re outside, it’s kinda crazy.  Plus, who wouldn’t want to fly?!

If you were a super hero, what would your super power be?

To move things with my mind – for sure.

If you could meet anyone, past or present who would it be?

That’s way too hard!  If I could only choose one person, I suppose it would be Charlotte Mason.

Ummm… Who doesn’t want to move things with their mind!? What a super power that would be!

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Melinda and I have partnered up for a giveaway! To enter to win a Wild Folk tee head over to my Instagram @mama_sugs for an extra bonus entry comment below:

If you could meet anyone, past or present who would it be?

Find The Wild Folk Co on social media!

@thewildfolkco

Facebook.com/thewildfolkco